01
Rankings & competition
30–50 buying queries in your category, your Google positions against 3–5 competitors, and the pages outranking you.
SEO & AI VISIBILITY · SHOPIFY HEALTH, BEAUTY & WELLNESS BRANDS
Can shoppers find you?
On Google and in ChatGPT or Perplexity answers, when shoppers look for what to buy in your category, does your brand come up, or a competitor's?
The SEO & AI Visibility Audit reviews your Google rankings, content, Shopify technical setup and backlinks, then checks whether AI engines cite you. You leave with a prioritized 90-day plan.
Fixed price · Delivered in one week · Built for Shopify
ILLUSTRATIVE EXAMPLE · FICTIONAL DATA
Query
vitamin c serum for sensitive skin
Search
- 1Brand A · The vitamin C serum guidebrand-a.example/vitamin-c-guide
- 2Brand B · Vitamin C serum, sensitive skinbrand-b.example/serum-c
- 3[Your brand] · Vitamin C serumyour-brand.example/serum
Publishing isn't enough. You need to be found.
Many brands post consistently without knowing which articles drive traffic, which ones compete with each other, or what's holding their product pages back technically. AI engines add another layer: they lean heavily on content that search already treats as credible and well-structured.
- 01
Overlapping posts compete against each other for the same queries.
- 02
On Shopify, poorly structured product and collection pages without schema are harder for both Google and AI engines to understand.
- 03
Without quality backlinks, even strong content struggles to surface.
[PLACEHOLDER – replace] Sourced statistic (cite source)
Five angles. One week.
02
Scored blog inventory
Every post rated (traffic, queries, quality, overlap) and tagged keep, merge or cut.
03
Quick Shopify fixes
Schema markup, product and collection page structure, internal linking, technical blockers.
04
Visibility in AI answers
The same queries tested on AI Overviews, ChatGPT and Perplexity. Who gets cited, and from which sources.
05
Backlink gap & 90-day roadmap
The sites linking to competitors but not to you, then every action ranked by impact and effort.
What you actually get.
SEO & AI VISIBILITY AUDIT · [YOUR BRAND] · ILLUSTRATIVE EXAMPLE
p. 1/4Google rankings
| Query (fictional) | [Your brand] | Brand A | Brand B | Ranking page |
|---|---|---|---|---|
| best vitamin c serum for sensitive skin | 7 | 2 | 5 | Brand A · vitamin C guide |
| best mineral sunscreen for face | 12 | 1 | 4 | Brand A · SPF comparison |
| sleep supplement without melatonin | — | 3 | 8 | Brand B · collection page |
| skincare routine for acne prone skin | 4 | 6 | — | [Your brand] · blog post |
| probiotic for bloating reviews | — | 9 | 2 | Brand B · product page |
| face oil for combination skin | 15 | 3 | 11 | Brand A · product page |
| sulfate free shampoo fine hair | 9 | — | 6 | Brand B · blog post |
| which form of magnesium to take | 3 | 5 | 14 | [Your brand] · guide |
Naima Rahal1
Illustrative exampleSEO & AI VISIBILITY AUDIT · [YOUR BRAND] · ILLUSTRATIVE EXAMPLE
p. 1/4Google rankings
| Query (fictional) | [Your brand] | Brand A | Brand B | Ranking page |
|---|---|---|---|---|
| best vitamin c serum for sensitive skin | 7 | 2 | 5 | Brand A · vitamin C guide |
| best mineral sunscreen for face | 12 | 1 | 4 | Brand A · SPF comparison |
| sleep supplement without melatonin | — | 3 | 8 | Brand B · collection page |
| skincare routine for acne prone skin | 4 | 6 | — | [Your brand] · blog post |
| probiotic for bloating reviews | — | 9 | 2 | Brand B · product page |
| face oil for combination skin | 15 | 3 | 11 | Brand A · product page |
| sulfate free shampoo fine hair | 9 | — | 6 | Brand B · blog post |
| which form of magnesium to take | 3 | 5 | 14 | [Your brand] · guide |
Naima Rahal1
Illustrative exampleSEO & AI VISIBILITY AUDIT · [YOUR BRAND] · ILLUSTRATIVE EXAMPLE
p. 2/4Blog inventory
| Post (fictional) | Decision | Reason |
|---|---|---|
| The benefits of vitamin C | Merge | Overlaps with two other posts. |
| Our morning routine | Keep | Steady traffic and clear buying intent. |
| Brand news 2019 | Cut | Outdated, no query behind it. |
| How to choose an SPF | Keep | Good candidate for AI answers. |
| Guide to exfoliating acids | Merge | Consolidate into one guide. |
| Instagram giveaway | Cut | No search value. |
Naima Rahal2
Illustrative exampleSEO & AI VISIBILITY AUDIT · [YOUR BRAND] · ILLUSTRATIVE EXAMPLE
p. 3/4Presence matrix
| Search | AI answers | |||
|---|---|---|---|---|
| Query | Google · position | AI Overviews | ChatGPT | Perplexity |
| [Your brand] | position 4 | absent | absent | absent |
| Brand A | position 2 | named | named | absent |
| Brand B | position 1 | named | absent | named |
| Brand C | position 9 | named | absent | absent |
| best vitamin c serum sensitive skin | position 5 | absent | absent | absent |
| mineral sunscreen for face | position 8 | named | absent | absent |
| natural sleep supplement | not in top 20 | absent | absent | absent |
| adult acne skincare routine | position 6 | absent | named | absent |
| probiotic for bloating | not in top 20 | absent | absent | named |
| sulfate free shampoo fine hair | position 14 | absent | absent | absent |
| face oil for combination skin | position 18 | named | absent | absent |
| which form of magnesium to take | position 3 | absent | named | named |
Scroll horizontally to see every surface
Naima Rahal3
Illustrative exampleSEO & AI VISIBILITY AUDIT · [YOUR BRAND] · ILLUSTRATIVE EXAMPLE
p. 4/4Roadmap
Weeks 1–4
- Add Product schema to PDPs
- Fix collection title tags
- Merge 3 overlapping vitamin C posts
Weeks 5–8
- Publish two comparison guides
- Structure product FAQs
- Rework pages missing a canonical tag
Weeks 9–12
- Outreach to sources citing competitors
- Re-run the presence matrix
- Refresh the most-viewed content
Naima Rahal4
Illustrative exampleFictional data, shown to illustrate the format.
Seven days, three steps.
- Day 1
Scoping call (30 min)
Your category, your competitors, your goals. We lock the query list together.
- Day 1 → Day 6
Audit (one week)
Rankings analysis, blog review, Shopify technical audit, backlink research, AI engine testing.
- Day 7
Walkthrough
A live review of the findings, then the files and roadmap are yours.
[ATTACH MY PHOTO]
About
Naima Rahal
SEO consultant for 7 years, now also specializing in AI visibility, working with DTC health, beauty and wellness brands on Shopify. I currently work with a US group that owns five DTC brands, where I run SEO and AI visibility audits, own the roadmaps and meet weekly with the VPs of Growth and Marketing.
- EXPERIENCE
- — 7 years
- FOCUS
- — DTC health, beauty & wellness · Shopify
- CURRENTLY
- — US group, portfolio of 5 DTC brands
- CADENCE
- — Weekly review with VPs of Growth & Marketing
[PLACEHOLDER – replace] Client logos or references (with permission)
Then we put it to work.
If you want support putting the roadmap into action, I offer a monthly retainer: tracking rankings and AI visibility on your queries, content priorities and briefs, technical fixes, and a regular check-in with your team. No long-term commitment.
[PLACEHOLDER – replace] Retainer pricing or range
Questions I get asked.
Do you guarantee higher Google rankings or being named by ChatGPT?
No. Nobody can: each engine decides what it shows. The audit measures where you stand today and pinpoints the actions most likely to improve your visibility.
What's the difference between SEO and AI visibility?
SEO gets your pages into search results. AI visibility is about being cited in the answers AI engines write. Both rest largely on the same foundations: useful content, clear structure and sources that reference you. The audit covers both.
Do we need a blog?
The audit is built for brands already publishing content. Without one, part of the deliverable (the inventory) doesn't apply, so let's discuss it on the call.
Is this Shopify-only?
The technical fixes are Shopify-specific. Everything else applies on any platform.
Do you review our product claims?
The audit covers visibility, not regulatory compliance. Content recommendations stay within the rules for your category, but sign-off belongs to your legal or regulatory team.
What do you need from us?
Read access to Shopify and Google Search Console, your main competitors, and 30 minutes for the scoping call.
How much is it?
[PLACEHOLDER – replace] Fixed audit price
Let's see where you stand, in search and in AI.
30 minutes to understand your category and check the audit is the right fit.
Reply within 2 business days [PLACEHOLDER – à confirmer]